What is happening to this site?

July 22, 2022


Great question! - And luckily, after months of being stuck in a creative rut, I now have an answer for you.


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If you've been following me for a while, you know I've always loved blogging. In fact, though my degree says I am a Journalist, I identify as more of a blogger and a marketer than a Journo. 

The reality is nowadays it's hard to keep a blog for the sole pleasure of sharing ideas. Especially when we are bombarded with content 24/7 and the world keeps telling you you need to monetize anything and everything and make silly dances in front of a camera in order to grow an audience. 

Are you with me on this?

Anyway. Back to the topic: A few years ago I fell in love with art. Naturally, I started blogging about it.
A few months later, I found myself working on creating the coolest event directory for the visual arts in the city and, for a brief moment in time, I think Artifier was all I wanted it to be. 

Then, 2020 happened and what do you do with an event directory when there are no events for two years?

You go into an existential crisis! 
Just kidding (partially).

You pivot!

Truth be told, finding that pivot has taken a lot of soul searching and sleepless nights trying to find a purpose, reevaluating priorities and thinking of why this all started in the first place.

Unsurprisingly, the answer to all of the above is very simple: I love having a blog because it gives me an excuse to follow my curiosity and a platform to share these ideas with the world. Which are usually stories about art, artists, creativity and the odd rambling here and there, too.

It's truly just as simple as that.
Having a blog should be more exciting than overwhelming, but I think it's easy to get distracted with the idea of what we think people will want us to talk about or the pressure to grow an audience and monetize that we sometimes end up losing track of what we wanted to talk about in the first place.

And, believe me, I have a bunch of ideas I would like to explore! I'm not an art expert, not do I want to become one. I'm just happy to keep exploring and sharing with you the art and ideas that make me go: uh, oh! 

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Speaking of which: Tonight, out of the blue, I discovered a blog called Interconnected by a British guy called Matt Webb. This post made my heart sing (excerpt below) and it reminded me of how cool it is to find blogs that are more about sharing ideas than about whatever popular trend is on social media. It's refreshing and exciting, and it's just the type of blog I want to create here, too.

"There are other colours owned by artists including Vantablack, the blackest black, under exclusive license to Anish Kapoor; and PINK, the pinkest pink, by Stuart Semple which is available to any artist for $3.99 except Anish Kapoor: Online buyers are even required to sign a sworn statement that they are not Anish Kapoor, are not related to him, and that the pigment will not end up in his hands.)


Ugh! 💛


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